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Marketing Calculator: Measuring and managing your return on marketing investment

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Marketing Calculator: Measuring and managing your return on marketing investment

 
MarketingTactegy BlogView short video on ROMIView Intro to DemandROMI
           
where

marketing generates revenue


Now, more than ever, marketing executives need a metrics-driven approach to generating more revenue at lower risk; proving and improving their Return on Marketing Investment (ROMI).

That’s why CMOs and their organizations turn to DemandROMI to:

  • pinpoint the greatest marketing-based levers of revenue
  • create and execute a strategy to exploit those levers, and then
  • measure the improvement in return on marketing investment.

DemandROMI not only changes the way a marketing organization thinks about delivering and measuring revenue, we provide the ROI-based tools and techniques to help them do just that. And we’re so sure of our approach, we put our money where our mouth is – by taking a risk/reward-based approach to our engagements.

Welcome to DemandROMI: Prove and Improve your Marketing Effectiveness.

  
 
Check out our workshop offerings!
  Marketing ROI for Consumer marketers
Marketing ROI for B2B marketers
Objectives-based marketing budgeting

See our latest published reports:
 
5 Key questions for Marketing ROI 2010
I was talking with one of my clients and having just completed a very fascinating project, I thought I would put this together. It lists 5 questions for planning marketing ROI for 2010. I’m sure there are many more, but I believe that these encapsulate the issues that we need to think about as we go into 2010 after having survived 2008 and 2009. I would love to hear your comments. Read more...
What is the value of long term advertising?
There have a been quite a few blogs and other posts talking about why more smart marketers aren’t trying to make the case that investing in a recession can help a company be stronger once the recession is over than competitors that don’t invest. Read more...
Upcoming MarketingPROFS B2B Event
I wanted to let everyone know that I will be speaking at the upcoming MarketingProfs Business-to-Business Event in Boston June 8th and 9th. Read more...
Challenges in Statistical Marketing Mix Modeling
Marketing Mix Modeling has been used for many years now and has been able to help marketers significantly improve their marketing budget allocations and other key tactical marketing decisions.  Read more...
Social Marketing Strategy Refined
As the social marketing space moves into the mainstream, we need to take a more sophisticated approach to our social marketing strategies and tactics.  Read more...
Marketing and Marketing ROI in a Recession
Everyone seems to be writing on this topic so I thought I would also chime in.  Read more...
How successful will your social media campaign be?
To continue from my last post, marketers must not only look into the past but peer into the future to determine how successful a social marketing campaign can be. Read more...

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