ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <!-- saved from url=(0026)http://www.demandromi.com/ --> <html> <head> <title>DemandROMI ­ A ROMI, Marketing ROI, Marketing Metrics and Effectiveness</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <meta name="verify-v1" content="bFJB53ykqucLtpF8rs2wD6PX919KFaR5U4xCf8kWgvQ=" /> <meta content="Marketing Consulting, Business Consulting, ROMI, Return on Marketing Investment, Marketing ROI Consulting" name="keywords" /> <meta content="DemandROMI is a marketing ROI strategy and execution consultancy that helps CMOs and their organizations pinpoint the greatest marketing-based levers of revenue in their business. " name="description" /> <link href="demandg.css" rel="stylesheet" type="text/css" /> <script language="JavaScript" src="demandg.js" type="text/javascript"></script> <!-- InstanceBeginEditable name="head" --> <script language="JavaScript" type="text/JavaScript"> <!-- function MM_preloadImages() { //v3.0 var d = document; if (d.images) { if (!d.MM_p) d.MM_p = new Array(); var i, j = d.MM_p.length, a = MM_preloadImages.arguments; for (i = 0; i < a.length; i++) if (a[i].indexOf("#") != 0) { d.MM_p[j] = new Image; d.MM_p[j++].src = a[i]; } } } function MM_swapImgRestore() { //v3.0 var i, x, a = document.MM_sr; for (i = 0; a && i < a.length && (x = a[i]) && x.oSrc; i++) x.src = x.oSrc; } function MM_findObj(n, d) { //v4.01 var p, i, x; if (!d) d = document; if ((p = n.indexOf("?")) > 0 && parent.frames.length) { d = parent.frames[n.substring(p + 1)].document; n = n.substring(0, p); } if (!(x = d[n]) && d.all) x = d.all[n]; for (i = 0; !x && i < d.forms.length; i++) x = d.forms[i][n]; for (i = 0; !x && d.layers && i < d.layers.length; i++) x = MM_findObj(n, d.layers[i].document); if (!x && d.getElementById) x = d.getElementById(n); return x; } function MM_swapImage() { //v3.0 var i, j = 0, x, a = MM_swapImage.arguments; document.MM_sr = new Array; for (i = 0; i < (a.length - 2); i += 3) if ((x = MM_findObj(a[i])) != null) { document.MM_sr[j++] = x; if (!x.oSrc) x.oSrc = x.src; x.src = a[i + 2]; } } //--> </script> <!-- InstanceEndEditable <body leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" onload="MM_preloadImages('images/menu/focus_tab.gif','images/menu/services_tab.gif','images/menu/workshops_tab.gif','images/menu/process_tab.gif','images/menu/clients_tab.gif','images/menu/company_tab.gif','images/menu/contact_tab.gif')"> --> </head> <body leftmargin="0" topmargin="0" marginheight="0" marginwidth="0"> <form id="form1" runat="server"> <table cellspacing="0" cellpadding="0" align="center" border="0"> <tbody> <tr> <td colspan="3" align="right"> <img src="images/home/logo_left.gif" title="Prove and improve your marketing effectiveness" alt="Prove and improve your marketing effectiveness" width="143" height="60" hspace="0" vspace="0" border="0" /> </td> <td colspan="3" align="left" bgcolor="80B7D7"> <img src="images/home/logo_right.gif" title="Prove and improve your marketing effectiveness" alt="Prove and improve your marketing effectiveness" width="117" height="60" hspace="0" vspace="0" border="0" /> </td> </tr> <tr> <td height="1" colspan="6"> </td> </tr> <tr> <td colspan="6" height="1"> </td> </tr> <tr> <td align="left" bgcolor="#996699" colspan="3" height="23"> <table cellspacing="0" cellpadding="0" width="100%" border="0"> <tbody> <tr> <td width="20"> &nbsp; </td> <td width="61"> <a href="Return_On_Marketing.html" onmouseover="MM_swapImage('focus','','images/menu/focus_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/focus.gif" alt="Focus" name="focus" width="61" height="23" hspace="0" vspace="0" border="0" id="focus" /></a> </td> <td width="79"> <a href="Marketing_ROI_Services.html" onmouseover="MM_swapImage('services','','images/menu/services_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/services.gif" alt="Services" name="services" width="79" height="23" hspace="0" vspace="0" border="0" id="services" /></a> </td> <td width="98"> <a href="Marketing_ROI_Workshop.html" onmouseover="MM_swapImage('workshops','','images/menu/workshops_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/workshops.gif" alt="Workshops" name="workshops" width="98" height="23" hspace="0" vspace="0" border="0" id="workshops" /></a> </td> <td width="73"> <a href="ROMI_Methodology.html" onmouseover="MM_swapImage('process','','images/menu/process_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/process.gif" alt="Process" name="process" width="73" height="23" hspace="0" vspace="0" border="0" id="process" /></a> </td> <td width="68"> <a href="DemandROMIClients.html" onmouseover="MM_swapImage('clients','','images/menu/clients_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/clients.gif" alt="Clients" name="clients" width="68" height="23" hspace="0" vspace="0" border="0" id="clients" /></a> </td> <td width="78"> <a href="DemandROMICompany.html" onmouseover="MM_swapImage('company','','images/menu/company_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/company.gif" alt="Company" name="company" width="78" height="23" hspace="0" vspace="0" border="0" id="company" /></a> </td> </tr> </tbody> </table> </td> <td height="23" colspan="2" bgcolor="996699"> <a href="DemandROMIContactUs.html" onmouseover="MM_swapImage('contact','','images/menu/contact_tab.gif',1)" onmouseout="MM_swapImgRestore()"> <img src="images/menu/contact.gif" alt="Contact" name="contact" width="78" height="23" hspace="0" vspace="0" border="0" id="contact" /></a> </td> <td width="15" height="23" bgcolor="996699"> &nbsp; </td> </tr> <tr style="height: 225px"> <td style="height: 225px" colspan="2"> <img alt="Prove and improve your marketing effectiveness" src="images/home/meeting_left.jpg" height="225" border="0" /> </td> <td valign="top" align="right" style="width: 40px; " > <img alt="Prove and improve your marketing effectiveness" src="images/home/meeting_right.jpg" width="40" height="225" border="0" /> </td> <td valign="top" bgcolor="#80b7d7" height="225"> <br /> </td> <td valign="top" bgcolor="#80b7d7" height="225"> <img height="53" alt="" src="images/home/cp_romi_be_with_you.gif" width="340" border="0" /> <table width="100%"> <tr> <td width="100" valign="top"> <a class="linkwhite" href="http://www.Marketing-Calculator.com" title="Marketing Calculator: Measuring and managing your return on marketing investment"> <img align="left" height="132" alt="Marketing Calculator: Measuring and managing your return on marketing investment" src="images/images/BookCoverLowRes90x132.jpg" width="90" border="0" /></a> </td> <td> <p> Now available!</p> <p> <br /> <a class="linkboxwhite" href="http://www.Marketing-Calculator.com" title="Marketing Calculator: Measuring and managing your return on marketing investment"> Marketing Calculator: Measuring and managing your return on marketing investment</a> <br /> <br /> </p> </td> </tr> </table> </td> <td valign="top" width="15" bgcolor="#80b7d7" height="225"> &nbsp; </td> </tr> <tr> <td width="100" height="1"> </td> <td width="40" height="1"> </td> <td bgcolor="#ffffff" height="1"> </td> <td height="1"> </td> <td width="15" bgcolor="#ffffff" height="1"> </td> </tr> <tr> <td> </td> <td> </td> <td> </td> <td bgcolor="#996699"> </td> <td bgcolor="#996699"> <a onmouseover="MM_swapImage('Blog','','images/menu/Blog_tab.gif',1)" onmouseout="MM_swapImgRestore()" href="http://www.marketingtactegy.com/" target="_blank"> <img id="Blog" height="23" alt="MarketingTactegy Blog" hspace="0" src="images/menu/blog.gif" width="58" border="0" name="Blog" /></a><a onmouseover="MM_swapImage('ROMIVideo','','images/menu/ROMIVideo_tab.gif',1)" onmouseout="MM_swapImgRestore()" href="http://demandromi.com/ROMIDefinitionPageCall.html" target="_blank"><img id="ROMIVideo" height="23" alt="View short video on ROMI" hspace="0" src="images/menu/ROMIVideo.gif" width="90" border="0" name="ROMIVideo" /></a><a onmouseover="MM_swapImage('VideoIntro','','images/menu/VideoIntro_tab.gif',1)" onmouseout="MM_swapImgRestore()" href="http://www.demandromi.com/DemandROMIIntroPageCall.html" target="_blank"><img id="VideoIntro" height="23" alt="View Intro to DemandROMI" hspace="0" src="images/menu/VideoIntro.gif" width="90" border="0" name="VideoIntro" /></a> </td> <td bgcolor="#996699"> </td> </tr> <tr> <td width="100" height="1"> </td> <td width="430" height="1"> </td> <td width="40" height="1"> </td> <td bgcolor="#ffffff" height="1"> </td> <td height="1"> </td> <td width="15" bgcolor="#ffffff" height="1"> </td> </tr> <tr> <td> &nbsp; </td> <td> &nbsp; </td> <td> &nbsp; </td> <td bgcolor="#80b7d7"> &nbsp; </td> <td bgcolor="#80b7d7"> &nbsp; </td> <td bgcolor="#80b7d7"> &nbsp; </td> </tr> <tr valign="top"> <td align="right" height="32"> <img height="50" alt="where" hspace="0" src="images/home/pandi_left.gif" width="51" border="0" /> </td> <td align="left" width="430" rowspan="2"> <p> <img height="50" alt="marketing generates revenue" hspace="0" src="images/home/pandi_right.gif" width="319" border="0" /> <br /> <br /> <br /> Now, more than ever, marketing executives need a metrics-driven approach to generating more revenue at lower risk; proving and improving their Return on Marketing Investment (ROMI).</p> <p> That&#8217;s why CMOs and their organizations turn to DemandROMI to:</p> <ul> <li><strong>pinpoint</strong> the greatest marketing-based levers of revenue</li> <li><strong>create and execute</strong> a strategy to exploit those levers, and then</li> <li><strong>measure</strong> the improvement in return on marketing investment.</li> </ul> <p> DemandROMI not only changes the way a marketing organization thinks about delivering and measuring revenue, we provide the ROI-based tools and techniques to help them do just that. And we&#8217;re so sure of our approach, we put our money where our mouth is &#8211; by taking a risk/reward-based approach to our engagements.</p> <p> Welcome to DemandROMI: <em>Prove and Improve your Marketing Effectiveness.</em></p> </td> <td align="right"> </td> <td bgcolor="#80b7d7"> </td> <td bgcolor="#80b7d7"> <img height="53" alt="" src="images/home/cp_romi_charged.gif" width="340" border="0" /> </td> <td width="15" bgcolor="#80b7d7"> &nbsp; </td> </tr> <tr valign="top"> <td align="right" height="225"> &nbsp; </td> <td align="right"> </td> <td bgcolor="#80b7d7"> </td> <td valign="top" bgcolor="#80b7d7" height="225"> <table width="100%"> <tr> <td width="100%" colspan="2"> Check out our workshop offerings! </td> </tr> <tr> <td width="10%"> &nbsp; </td> <td width="90%"> Whether you are a B2B or Consumer marketer, check out our workshop offerings <a class="linkwhite" href="http://www.marketing-calculator.com/MarketingROIPublicWorkshops.aspx" Title="Click here for more information on DemandROMI's marketing ROI workshops">here</a>. <br /> </td> </tr> <tr> <td width="100%" colspan="2"> <br /> See our latest published reports: </td> </tr> <tr> <td width="10%"> &nbsp; </td> <td width="90%"> <table> <tr> <td> <b>5 Key questions for Marketing ROI 2010</b><br /> I was talking with one of my clients and having just completed a very fascinating project, I thought I would put this together. It lists 5 questions for planning marketing ROI for 2010. I m sure there are many more, but I believe that these encapsulate the issues that we need to think about as we go into 2010 after having survived 2008 and 2009. I would love to hear your comments. <a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://www.Marketing-Calculator.com/Files/5_Key_Questions_for_Marketing_ROI_2010.pdf" target="_blank">Read more...</a> </td> </tr> <tr> <td> <b>What is the value of long term advertising?</b><br /> There have a been quite a few blogs and other posts talking about why more smart marketers aren t trying to make the case that investing in a recession can help a company be stronger once the recession is over than competitors that don t invest. <a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://marketingtactegy.typepad.com/blog/2009/05/what-is-the-long-term-value-of-marketing.html" target="_blank">Read more...</a> </td> </tr> <tr> <td> <strong>Challenges in Statistical Marketing Mix Modeling</strong><br /> Marketing Mix Modeling has been used for many years now and has been able to help marketers significantly improve their marketing budget allocations and other key tactical marketing decisions.&nbsp; <a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://marketingtactegy.typepad.com/blog/2009/04/challenges-in-statistical-marketing-mix-modeling.html" target="_blank">Read more...</a> </td> </tr> <tr> <td> <strong>Social Marketing Strategy Refined</strong><br /> As the social marketing space moves into the mainstream, we need to take a more sophisticated approach to our social marketing strategies and tactics.&nbsp; <a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://www.marketingtactegy.com/2009/03/social-marketing-strategy-refined.html" target="_blank">Read more...</a> <br /> </td> </tr> <tr> <td> <strong>Marketing and Marketing ROI in a Recession</strong><br /> Everyone seems to be writing on this topic so I thought I would also chime in.&nbsp; <a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://www.marketingtactegy.com/2009/03/marketing-and-marketing-roi-in-a-recession.html" target="_blank">Read more...</a> <br /> </td> </tr> <tr> <td> <strong>How successful will your social media campaign be?</strong><br /> To continue from my last post, marketers must not only look into the past but peer into the future to determine how successful a social marketing campaign can be.&nbsp;<a class="linkwhite" title="Latest Blog on MarketingTactegy.com" href="http://marketingtactegy.com/2009/02/how-successful-will-your-social-marketing-campaign-be.html" target="_blank">Read more...</a> </td> </tr> </table> </td> </tr> <tr> <td width="100%" colspan="2"> <br /> Join the Marketing ROI and Effectiveness group on LinkedIn - </td> </tr> <tr> <td width="10%"> &nbsp; </td> <td width="90%"> <a class="linkwhite" title="Prove and improve your marketing effectiveness" href="http://www.linkedin.com/e/gis/129575/48F322401E94" target="_blank">Learn more»</a> </td> </tr> </table> </td> <td bgcolor="#80b7d7"> &nbsp; </td> </tr> <tr> <td width="100"> &nbsp; </td> <td width="430"> &nbsp; </td> <td width="40"> &nbsp; </td> <td bgcolor="#80b7d7"> &nbsp; </td> <td bgcolor="#80b7d7"> &nbsp; </td> <td width="15" bgcolor="#80b7d7"> &nbsp; </td> </tr> </tbody> </table> <table cellspacing="0" cellpadding="0" width="100%" bgcolor="#996699" border="0"> <tbody> <tr style="vertical-align: middle"> <td bgcolor="#ffffff" colspan="4" height="1"> </td> </tr> <tr valign="middle"> <td width="20" height="20"> &nbsp; </td> <td align="left" height="20"> <a class="footer" href="http://www.demandromi.com/DemandROMILegal.html">Legal &amp; Privacy</a>&nbsp;&nbsp;&nbsp;&nbsp; <a class="footer" href="http://www.demandromi.com/contact.html"> Contact Us</a> </td> <td class="footer" align="right" height="20"> © 2007 thru 2009 DemandROMI LLC </td> <td width="15" height="20"> &nbsp; </td> </tr> </tbody> </table> <!-- START OF SITE STATS CODE, COPYRIGHT 2003 LEGENDUM LLC --> <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-2046837-1"; urchinTracker(); </script> <!-- END OF SITE STATS CODE --> </form> </body> </html>