DemandROMI was born from a desire to change “the business of marketing.”

Having spent over twenty years in marketing, consulting, business development, sales, or creative roles, the founding principal has experienced the difference between great and not-so-great marketing. Great marketing does two things: 1 it supports the business objective such as gaining market share, thwarting a competitive threat, or generating revenue, and 2 it includes systems and processes to measure that the goals are being attained.

When the downturn started in 2001, organizations everywhere started to cut marketing budget and resources in order to manage their bottom line. But often, this killed their top line too. How do you know what to cut, unless you can determine your return on marketing investment?

DemandROMI helps marketing organizations make the change to a ROMI-based marketing organization so they can quantitatively prove the value of marketing. We do it through great strategy, market research and analytics, and execution. What differentiates us is a methodology that ensures everything we do contributes to revenue – and the honesty of never recommending a program unless we believe it will help your bottom line.

If you want results and accountability, you want DemandROMI.