DemandROMI Principal and Marcus Evans Present Return on Marketing Investment Workshops in Far East

Marketing ROI workshops successful in Singapore, Malaysia and Japan

ATLANTA, GA – March 8th, 2004 – DemandROMI, a marketing ROI strategy and execution consultancy that helps marketing organizations generate revenue, today announced that Guy R. Powell, a principal with DemandROMI, has successfully completed a Far Eastern workshop series on return on marketing investment and marketing metrics ROI.

The two-day workshop material is based on both the book, Return on Marketing Investment (ROMI), written by Guy Powell, and the ROMI best practices implemented and honed at numerous global organizations. The workshop included concepts, methodologies, tools and best practices for marketers to:

Monitor and manage the accountability of marketing programs
Develop plans for an optimized marketing mix
Develop a comprehensive, results-oriented marketing budget
Assist senior management with resource allocation decisions
Become a valued voice at the top strategy table
Implement marketing mix modeling and consumer-based simulation strategies

“Now more than ever, marketing is accountable for the exact results that their programs deliver,” said Guy R. Powell. “CEOs and CFOs are demanding that marketing justify the return of their programs, that all programs drive revenue, and that the marketing mix is optimized for revenue and profits. This workshop will provide the language, tools, and methodologies for all marketers to better measure and optimize their marketing strategies and programs. No organization, no matter where they are located, can afford not to look at their marketing ROI.”

DemandROMI utilizes its marketing ROI practices and methodologies with leading companies of all sizes and industries. DemandROMI also offers on-site and industry workshops regarding marketing effectiveness and ROI. For more information, visit www.demandromi.com.