DemandROMI Principal to Deliver Workshop Series on Measuring and Improving Marketing Effectiveness

Marketing ROI and Metrics Workshop Series in Atlanta and New York

ATLANTA, GA – August 25th, 2004 – DemandROMI, an innovative marketing ROI strategy and execution consultancy, today announced that it will be providing a series of workshops to help marketing professionals prove that their marketing programs generate revenue. The marketing metrics and ROI workshop will greatly improve the marketer’s skill set by teaching them how to measure, prove, and improve marketing effectiveness for their organization.

The workshop utilizes concepts from the firm’s book, Return on Marketing Investment, and from its burgeoning consultancy which has put marketing ROI and metrics into practice at numerous organizations. The highly interactive program will increase a firm’s return on marketing by teaching how to:

Build a revenue-oriented marketing plan and budget
Determine the results of campaigns
Improve marketing data collection
Prove the value of marketing efforts to the CEO, CFO, and sales team
Apply the latest tools, techniques, and technologies

“Now more than ever, marketing metrics and ROI are critical to the career of marketers,” said Guy R. Powell, principal with DemandROMI. “For marketers to increase their value to the organization, they must prove their worth by quantifying the results of their programs. Recent surveys show that marketers who can tie revenue and profit to their initiatives earn 20 to 30% more.”

"The session on ROMI provided a variety of our marketers with an overview of measurable, objective ways to look marketing activities," said Mark Semmelmayer, communications manager with Kimberly-Clark Corporation. "From a planning standpoint, it appears that many of us will be using these concepts and techniques to improve marketing effectiveness and accountability in the future."

The first two workshops are planned for Atlanta on October 20th and in New York on November 4-5th. They are designed to be highly interactive sessions, applicable to all marketing professionals, regardless of level or background. The instructors include Guy Powell, an internationally recognized expert on the subjects of marketing and ROMI. With more than 40 years of hands-on marketing experience between them, Guy has presented and trained thousands across the globe. For more information on the marketing ROI workshops, visit www.romiworkshop.com.