DemandROMI and DecisionPower Partner to Bring Market Simulation and Consumer Behavior Analysis Tools to Fortune Companies

Powerful partnership brings competitive advantage to financial services, consumer package goods and other industries

ATLANTA, GA and CAMPBELL, CA — March 1, 2005 — DemandROMI, a marketing ROI consultancy, and DecisionPower™, the developer of MarketSim, announce a partnership to bring agent-based modeling (ABM) to Global 500. MarketSim is ABM-based market simulation software that provides strategic market analysis capabilities for marketing decision makers in consumer-driven, Global 500 companies. Companies use MarketSim to solve and exploit complex and competitive business situations when making multi-million dollar marketing investments.

MarketSim, the industry’s first agent-based modeling (ABM) software designed specifically for market modeling, helps organizations analyze and understand consumer behavior in their markets. Decision makers can quickly respond to critical, time-sensitive market changes – analyze ‘what if’ scenarios – and make decisions with greater confidence and accuracy to maximize their return on their marketing investment (ROMI). DemandROMI is the first company to become an Authorized MarketSim Consultant, allowing the company to provide advanced agent-based modeling and simulation capabilities.

“Until the advent of MarketSim, market modeling has been done only piecemeal using tools that were only partially understood by brand management,” said Guy R. Powell, Principal with DemandROMI. “Other techniques such as marketing mix modeling, system dynamics, and conjoint analysis do not deliver as comprehensive a model as ABM.”

“Our partnership with DemandROMI will help us expand into specific industries, such as financial services and media & entertainment that we would otherwise not be able to reach,” said Jack Koch, Executive Vice President of DecisionPower. “DemandROMI brings industry recognized ROMI (Return on Marketing Investment) expertise and thought leadership vital to success and growth in this burgeoning market space.”

Agent-based modeling provides a bottom-up model of the market based on simple models of virtual consumers using an organization’s existing data. ABM provides accurate and cost effective real-world consumer and competitive insight within the privacy of the desktop. Unlike other techniques, agent-based modeling replicates the total dynamics of the market, including likely competitive activity and consumers, who are at the heart of the agent-based model. The result is a very robust model of the category that helps brand managers determine how best to launch new products, fix underperforming products, plot competitive responses and even understand social networking influences (e.g. buzz).

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations make the change to a ROMI Culture™ so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of revenue in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides strategy, market research and analytics, messaging, demand generation, and creative services.

About DecisionPower

DecisionPower, Inc. is a pioneer and leader in simulated analytics software for consumer-driven Global 1000 companies. Founded in 1995, DecisionPower is a privately held company headquartered in Campbell, California. It partners with results-oriented companies who are best-in-class in their respective marketing specialties and vertical markets. DecisionPower serves industry leaders in consumer packaged goods, food and beverage, pharmaceuticals, automotive, financial services, media and entertainment, consumer electronics, high tech and retail industries. To learn more about DecisionPower, visit www.decisionpower.com.