DemandROMI Principal to Keynote the CMO Council

Guy R. Powell to Headline Technology’s Premiere Worldwide CMO Association

ATLANTA, GA — March 22, 2005 — DemandROMI™, a marketing ROI strategy and execution consultancy helping organizations generate more revenue at lower cost, today announced that Guy R. Powell, a principal of the firm and leading authority on marketing ROI and effectiveness, will headline the CMO Council’s MPM Forum Series with its premiere venue in Silicon Valley on March 23, 2005. This series brings together top marketing executives in a unique, open exchange of views and opinions on how to introduce Marketing Performance Measurement (MPM) disciplines, processes, and solutions to enterprise organizations. The MPM Forum Series is currently scheduled for eight cities across the globe including Chicago, London, New York, and Paris.

”We are excited to have Guy Powell speak at the industry’s leading association for technology chief marketing officers,” says Guy R. Powell, DemandROMI principal. “Technology firms, now more than ever, realize that marketing accountability is the battle cry across the entire technology marketing field. This CMO Council event will focus on assessing marketing’s value and impact, helping CMOs put real measures, metrics, and effectiveness to work for their organizations. Today’s CMO must be the champion in building a culture based on ROI throughout the marketing organization.”

Guy Powell’s keynote presentation will highlight critical concepts developed and trademarked by DemandROMI regarding Return on Marketing Investment (ROMI). Mr. Powell will discuss the ROMI FrameworkSM, a model for determining and managing marketing effectiveness. He will also share how a new part of a CMO’s job responsibility is to build a ROMI CultureSM within the organization – that the CMO must systematically improve its organization’s ability to climb a continuum of achieving greater ROI (the ROMI ContinuumSM). Mr. Powell will share relevant examples of how DemandROMI has put these key concepts to work in Fortune 1000 as well as high growth companies, to provide them tremendous advantage utilizing marketing ROI and effectiveness principles.

About CMO Council

The CMO Council™ is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the technology and communications industries. Nearly 1,200 technology companies are currently represented on the CMO Council accounting for well over $500 billion in aggregated annual revenues. These include top decision makers controlling more than $45 billion in global marketing expenditures for many of the world’s foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. Leading CMO Council underwriters and content partners include The Economist, CMP Media, B2B Magazine, eMarketer, Yahoo!, Cognos, Google, WebTrends, Biz360, and Connectus.

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations make the change to a ROMI Culture so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of revenue in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides strategy, market research and analytics, messaging, demand generation, and creative services.