DemandROMI Principal helps Fujitsu Siemens Computers and Maytag speak ROMI

The language of Return on Marketing Investment (ROMI) becomes part of companies’ marketing lexicon

ATLANTA, GA - April 12, 2005 - Fujitsu Siemens Computers and Maytag International have each engaged DemandROMI Principal to help them create a ROMI (Return on Marketing Investment) Culture. One of the largest consumer durables manufacturers, Maytag International, Schaumburg, IL, manages all the international operations of this and other household brand names. Fujitsu Siemens Computers, Munich, Germany, is one of the largest manufactures of servers, PCs and notebooks and focuses on the European market. Both companies are instilling a culture of metrics and marketing effectiveness into their marketing organizations.

The implementation of a ROMI Culture in both organizations has taken a parallel approach, beginning with customized training specifically focused on the nuances of measuring effectiveness in the businesses. This allowed them to begin to speak the same language within the organization and determine the critical next steps to driving more revenue for the same marketing spend. Next steps will typically include market modeling using both simple and sophisticated marketing analytics tools, a definition of required data to validate the model, and organizational and process change to institutionalize ROMI concepts.

“Marketing ROI has become a key component in driving strategic advantage,” said Guy R. Powell, Principal with DemandROMI. “Companies both large and small, face unique challenges in delivering improved marketing results, and require customized capabilities to drive more revenue out of every marketing dollar.”

Other DemandROMI clients implementing ROMI practices include top global players in a wide range of industries, in both business-to-business and consumer markets, including software, snack foods, financial services, media and entertainment and brewery.

“ROMI is becoming an everyday tool for our clients,” said Powell. “These companies realize that they can improve the results of their marketing, the strategic position of the company and their careers, by being able to tie results to marketing programs.”

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations make the change to a ROMI Culture™ so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of revenue in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides strategy, market research and analytics, messaging, demand generation, and creative services. For more information on DemandROMI, visit www.demandromi.com.