Flourishing DemandG ROMI Business Spun Off to Drive Further Growth Spin-off to provide added management focus and increased profits

ATLANTA, GA — August 1st, 2005 — DemandG™, a marketing strategy and execution consultancy focused on helping organizations generate revenue, today announced that it is spinning off its flourishing Marketing ROI consulting business to allow greater management focus and increased profits for both entities. The new company, DemandROMI™ will focus on providing marketing ROI strategy and execution consulting, marketing ROI workshops and Return on Marketing Investment (ROMI) industry leadership.

As a new entity, DemandROMI will continue to help companies drive more revenue and profit at low cost and risk bringing with it a wealth of industry experience in quick serve restaurants, software, media & entertainment, alcoholic beverages, consumer durables and financial services. DemandROMI offers comprehensive marketing ROI consulting services including marketing mix modeling, agent-based modeling, and other marketing ROI consulting services. “The launch of DemandROMI will allow each of the entities to focus on its respective area of strength for greater value to our clients,” said Guy R. Powell, principal with DemandROMI and author of Return on Marketing Investment: Demand More From Your Marketing and Sales Investments.

“Our plan was always to allow this new entity to spin-off once it was ready to handle the accelerated growth” said Sami Jajeh, principal with DemandG. “We are excited that this point has been reached even sooner than we had anticipated. With the foundation we have built for the marketing ROI consultancy, we now look forward to even further revenue and profit growth from the new company.”

“Operating as two separate companies, we will also be able to further grow our current offerings of B2B marketing consulting, brand marketing and creative services. DemandG’s services have always been tied to generating revenue growth and marketing ROI through superior marketing programs,” said Rory Carlton, principal with DemandG. “Our ability to deliver success to our clients has been proven throughout the company’s history and recently garnered public recognition when DemandG was awarded three TAMY awards from the Technology Association of Georgia’s Marketing Society.”

About DemandG

DemandG is a B2B and high technology marketing consultancy that provides strategy, branding and creative services to drive greater brand recognition and accelerate revenue growth. DemandG helps organizations understand the greatest marketing levers of generating revenue in their business, and then creates and executes a marketing plan to exploit those levers. DemandG delivers its strategy, messaging, creative, and demand generation services as a true outsourced extension of the current team. DemandG is where marketing generates revenue.

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations implement a ROMI Culture™ so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of ROI in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides marketing ROI strategy, market research and analytics. For more information on DemandROMI, visit www.DemandROMI.com.