Improved marketing performance seen as critical to strategic advantage

ATLANTA, GA — October 1st, 2005 — DemandROMI™, a marketing ROI and strategy consultancy today announced that it has signed an agreement with CMO Council (www.cmocouncil.org) MPM (Marketing Performance Measurement) Task Force leaders and co-authors of the Council's MPM Report to deliver specialized consulting services that will help technology companies improve their marketing performance. The basis of these services is a unique MPM Framework that can help companies deliver significantly improved results across all marketing activities.

“By aligning key marketing metrics with corporate strategy and financial goals, companies, regardless of category, can deliver superior results in terms of growth, share, revenue and profits,” said Guy R. Powell, President and CEO of DemandROMI. “This framework allows marketing executives to set priorities on key metrics so that resources and spending are at appropriate levels.”

The MPM Framework has four levels:

• Strategic Marketing Performance Imperatives – Four key strategic imperatives considered essential areas of focus and value-creation by marketers.
• Foundational Marketing Performance Elements – Ten foundation elements of marketing measurement that support the alignment of strategic marketing imperatives with corporate strategy.
• Marketing Metrics – Over 45 metrics to support marketing performance foundation elements.
• Marketing Measures – Nearly 150 measurements to demonstrate marketing performance.

“We developed this MPM framework based on research conducted with over 1,000 technology company Chief Marketing Officers and C-level business executives throughout the world,” said Robert Nelson, President of nelsonbranding (www.nelsonbranding.com) and CMO Council MPM Task Force Leader. “Although it was developed with technology companies in mind, it is very applicable to other business sectors, as well.”

“This research was unique in that it brought a first-ever analytical structure to marketing, a typically more creative function within technology companies,” said Don O’Sullivan, leader of the CMO Council’s MPM Task Force research program in both North America and Europe. Mr. O’Sullivan is a member of faculty in the Department of Management and Marketing, University College Cork, Ireland.

As part of this partnership, DemandROMI will also be distributing the technology industry’s first-ever Marketing Performance Measurement Report. For more information go to MPM Report Excerpts. It reveals that the measurement of marketing performance has now become a high priority in the technology industry, yet few companies – less than 20% - to date have developed meaningful, comprehensive measures and metrics for their marketing organizations.

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations implement a ROMI Culture™ so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of ROI in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides marketing ROI strategy, market research and analytics. For more information on DemandROMI, visit www.DemandROMI.com.