Content provided to help B2B marketers improve their marketing effectiveness

ATLANTA, GA — December 15th, 2005 — DemandROMI™, a marketing ROI and strategy consultancy today announced that it has provided marketing ROI oriented content for the Microsoft Work Essentials website. The Work Essentials website is an integral part of Office Online, providing solution-oriented content for users of the Microsoft Office™ desktop productivity software. This content will help B2B marketers improve their marketing effectiveness and deliver better results from their marketing dollars.

Content can be found at Microsoft Work Essentials. The Microsoft Work Essentials provides critical content for marketers based on their occupations and particular practices within their organizations.

The content provides demo’s, articles and templates to help marketing managers to measure and improve their return on marketing investment.

“This content is ideal for the Microsoft Office community.” said Guy R. Powell, President and CEO of DemandROMI. “The tools and templates are particularly helpful for business-to-business marketers to plan, manage and budget their marketing expenditures. It will help them to define their marketing plans with the end-goal in mind – and this is increased revenue.”

About DemandROMI

DemandROMI is a marketing ROI and strategy and execution consultancy. DemandROMI helps marketing organizations implement a ROMI Culture™ so they can prove and continuously improve the value of marketing. To do this, DemandROMI first helps marketing executives pinpoint the greatest marketing-based levers of ROI in their business, and then creates a marketing strategy to accelerate revenue growth by exploiting those levers. DemandROMI provides marketing ROI strategy, market research and analytics. For more information on DemandROMI, visit www.DemandROMI.com.