DemandROMI offers marketing analytics services at several levels, from macro, campaign and program levels through to the market and product levels. Our best practices are designed to assess and improve your marketing effectiveness, and typically achieve increases of up to 20%.

Marketing Analytics and Measurement Services

Our programs include: ROMI benchmarking and auditing
ROMI analysis at campaign, program product, division or corporate level
Marketing mix modeling, both simulation or regression-based
ROMI process development
CRM audit and data gathering
Marketing report card

Marketing Data Audit and Acquisition

Typically, 60% to 80% of the effort in a marketing effectiveness project is expended in obtaining, validating and cleansing the data.

"Everyone has issues with data collection. There are no exceptions."

But don’t let the fear of bad data inhibit you from improving your Return on Marketing. If your data is totally "unusable" we will help you develop methodologies to obtain the data... so you will be in a better position to make changes for the next marketing planning and budgeting cycle.

Most marketing professionals, when they think about return on marketing investment, are concerned about getting the data. The primary focus of the initial phase of a ROMI project is a marketing data audit. This phase is set to determine the availability – and cost – of the data required to answer the business question.

Market Modeling Tools

The type of market you operate in, the definition of the business question, and the availability of data, together determine the types of tools which may be applied to achieve a successful market modeling project. These include: