There are many approaches to improving your Return on Marketing Investment, depending on your industry, customer segment and business objectives. In the DemandROMI Knowledge Base, we have assembled what we consider some of the most valuable resources and links to help you quickly find what you need.

We welcome your suggestions for additions to the knowledge base. Just email us the link and tell us why you think it is important. If it passes our qualification process, we will add it, so others may benefit. Thanks in advance!

Marketing ROI Books

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold
Marketing Engineering by Gary L. Lilien and Arvind Rangaswamy
Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne
The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs by Chris Coleman
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale by Rick Page
Return on Marketing Investment: Demand More From Your Marketing And Sales Investments by Guy R. Powell

Marketing Associations

Throughout the United States, DemandG principals are actively involved in many business and marketing associations.

AIM - Association of Interactive Marketing
AMA - American Marketing Association
ANA - Association of National Advertisers, Inc.
B&TA – Business & Technology Alliance
BMA - Business Marketing Association
CRMA - Customer Relationship Management Association
DMA - Direct Marketing Association
IABC - International Association of Business Communicators
SMEI - Sales & Marketing Executives International
TIMA - The Interactive Media Alliance

In our hometown of Atlanta, there are many associations that can help you to network and enhance your value to your organization and your career:

AIMA - Atlanta Interactive Marketing Association
AMF – Atlanta Marketing Forum
Atlanta CEO High Tech Council
CRMA-Atlanta - Customer Relationship Management Association
CRMA-Atlanta Marketing SIG
SME-Atlanta – Sales & Marketing Executives Atlanta
TAG - Technology Association of Georgia
TMA - Technology Marketing Association

Marketing ROI Conferences & Events

ROMI (Return on Marketing Investment) Conference
Shopper Insights
Brand Business Forum
Customer Management
The Conference Board Marketing Conference
University of Chicago Graduate School of Business Consumer Marketing Strategy
University of Chicago Graduate School of Business Strategic Marketing Management
University of Chicago Graduate School of Business Pricing: Strategy and Tactics
Marketing Roundtable
The Business of Marketing Strategy
The Marketing Accountability Forum
Marketing Metrics
Pricing Strategy
Successfully Implementing Six Sigma within Sales & Marketing
2004 Strategic Management of Marketing ROI Seminars