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Most marketing books deal with tools to develop great strategy or how to manage creativity, but few books
deal with the management of the business of marketing. Return on Marketing Investment was written to fill
this void in the marketing literature. It provides a simple yet comprehensive guide for business-to-business marketing professionals
to immediately begin implementation of the ROMI framework within their organizations.
Return on Marketing Investment comprises four sections and 15 chapters. The appendix includes sample worksheets for marketing professionals and executives to immediately start putting ROMI into practice.
If you would like more information on Return on Marketing Investment,
visit returnonmarketing.net.
About the Author
Guy R. Powell is a principal with DemandROMI. He has been implementing sales and marketing solutions helping clients improve revenue growth for over 20 years. Return on Marketing Investment is the culmination of those years working both on the client and on the consultant side. Mr. Powell is a graduate of the University of Chicago Graduate School of Business MBA program.
For questions to the author, feel free to email author@returnonmarketing.net.
New ROMI Book
The DemandROMI management team is continuing to develop and apply thought leadership surrounding the topic of Marketing ROI. A new book is planned that will expand on the current book and other recent Marketing ROI related literature. It will provide many applicable case studies enhancing how all marketers look at improving their marketing ROI with their go-to-market strategies. If you would like advance information on this book please let us know at info@DemandROMI.com.
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