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Guy R Powell
Principal & Senior Consultant
Guy has over 20 years experience in senior level sales & marketing in the US and Europe, both on the client side and on the consulting side. Guy has worked with both small startups and Global 500 companies. He served as management consultant with ATKearney on a wide range of projects, for both mid-tier and Global 100 companies, providing strategic assessments and re-alignments, logistics overhauls and business turn-arounds. Prior to founding DemandG and DemandROMI, he has served as VP of Sales & Marketing for a number of companies delivering growth through innovative product, marketing and selling programs.
Direct industry experience includes consumer package goods, digital electronics, high tech, brewery, frozen food, automotive, cable & wire, consumer durables, media & entertainment and many others.
He is the author of Return on Marketing Investment: Demand More from your Marketing and Sales Investments, outlining a common language and pragmatic approach for business-to-business marketing, executive management, and sales to communicate and collaborate on marketing programs that directly support business and revenue goals. More information on this book can be found at www.returnonmarketing.net.
He has an upcoming book bringing the same type of structure to marketing ROI for consumer marketing executives. These industry leading marketing ROI concepts have been honed through consulting and training with companies in just about every industry throughout the world. If you would like more information on this new book feel free to email him at author@returnonmarketing.net or visit www.demandromi.com/EvenMoreROMI.html
Guy is past president of the Business Marketing Association in Atlanta and serves with several other marketing organizations. His education includes an MBA from the University of Chicago and a BSEE from Lehigh University. Guy is fluent in German.
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