Business challenge

With the almost over-handed cutbacks in marketing following the 9/11 tragedy and the Internet bust, high-tech managers at this global computer manufacturer made extreme reductions in spending, hitting the marketing department especially hard. Only in 2003 was this manufacturer able to think about growing demand – yet with a twist. Marketing activities must be able to show a result in revenue and in profit growth.

How DemandROMI helped

DemandROMI consulted with the company and developed a customized training program specifically for this industry to help the company understand ROMI concepts and begin implementation of the concept throughout the marketing and sales department.

Customer-centric ROMI delivered

ROMI has become the key concept applied throughout the marketing department to define priorities and approach. Now, no marketing program is even conceptualized without first understanding what the program goals are and how it will return a profit to the company. And every program is now implemented with the proper metrics in place so that the results are clearly determined.